The best corporate sales training fixes one specific skill gap, includes weeks of reinforcement after the workshop, and fits your team size and budget. For habit change over a year, Sandler Training is the strongest pick. Large global teams with complex deals should look at Richardson, Challenger, and Korn Ferry. If you want short programs with published per-seat prices, The Brooks Group and Janek are the easiest to evaluate. ValueSelling Associates suits teams that discount too much, ASLAN suits inside sales, and Dale Carnegie suits teams that need stronger relationship skills.
Most sales training fails at the same point. Reps leave a two-day workshop energized, then slide back into old habits within weeks. Provider websites are written to sell, so comparing them is slow, and most hide their prices behind a form. You end up with ten tabs and no clear way to choose.
This guide compares 10 providers on method, format, length, reinforcement, and published price, then shows what a 12-rep team would pay. Atrixware builds Axis LMS, the learning platform that sales enablement teams use to deliver and track training. So we judge training the way the people who run it do: does it get delivered, does it stick, and can you prove it?
How to choose corporate sales training for your team
Choose the provider whose method fixes your team’s biggest weakness, then check that its format, length, and follow-up fit how your reps work. Brand recognition is the weakest reason to buy. The three decisions below narrow ten providers to two or three.
Start with the skill gap, not the brand
Most programs teach one core approach, and each approach answers a different problem. Pull a sample of call recordings and lost deals before you talk to any vendor. The pattern you find points to the method you need.
- Reps pitch too early or skip discovery: consultative or insight selling (Sandler, RAIN Group, Richardson, Challenger).
- Deals close only after heavy discounts: value selling and negotiation (ValueSelling Associates).
- Phone and inside teams struggle to reach decision-makers: ASLAN.
- Reps know the process but lack rapport: relationship selling (Dale Carnegie).
Match format and length to your team
A one- or two-day workshop gets a team moving quickly, and a multi-month program changes habits. Pick based on how much change you need and how much selling time you can give up. Beginners need fundamentals first. Veterans need advanced practice on negotiation or executive conversations. Free and self-paced libraries can cover basics for new reps, but they rarely include manager reinforcement.
Class size also varies. Providers in this list cap classes anywhere from about 10 to 40 people, so a 60-rep team means several cohorts. Ask how many cohorts you will need and how that affects the calendar.
Plan reinforcement and tracking before you buy
Ask every provider what happens in the 90 days after the workshop. The Brooks Group ships a 10-week post-workshop playbook, RAIN Group helps coaches run a 90-day challenge, and Sandler runs a weekly cycle. Also agree on two or three numbers before kickoff, such as win rate, average deal size, and sales cycle length, so you can judge results.
Sales training fades fast without reinforcement, so buy the follow-up as carefully as the workshop.
Whatever you buy, you still need sales training software to host pre-work, quizzes, and refreshers, and to prove completion. An LMS does that. Axis LMS supports online and virtual classroom training, drag-and-drop course building, on-demand and automated reports, and user data sync with CRM systems such as Salesforce. Ask each provider whether its content loads into your LMS. Challenger, for one, says its training content can integrate with a learning management system.
1. Sandler Training
How it works
Sandler Training teaches the Sandler Selling System, a consultative method that turns reps from pitchers into problem-solvers. Reps learn to ask strategic questions, uncover hidden needs, qualify or disqualify early, and keep control of the sales process.
Its signature is the reinforcement model. Teams start with an assessment that benchmarks skill gaps, then follow a weekly cycle: learn a concept, practice it in the field, and come back to discuss. Most clients stay for a year or longer.
Sandler is the pick when you want habits to change, not just a workshop to finish.
Who it suits
Sandler fits teams of any experience level that can commit to a long program and want a shared language for call debriefs and pipeline reviews. Four certification tiers, Bronze through Master, give reps a visible path to work toward.
- Good fit: managers who will run weekly reinforcement and companies that want one system across the team.
- Look elsewhere if: you need a single workshop on a tight deadline.
Format and cost
Delivery is onsite, virtual, or blended, and Sandler prefers a class of about 10 participants. Pricing is not published, so request a quote.
- Length: about 12 months for Bronze, about 18 for Silver and Gold, 12 to 24 for Master.
- Entry point: a 3-day program.
- Price: on request.
2. Richardson Sales Performance
How it works
Richardson has trained sellers since 1979. Its Consultative Selling program is built around customer dialogue. Reps learn a systematic way to prepare for meetings, ask a full range of questions, link value to customer needs, and treat objections without getting defensive.
The format is blended. An instructor-led workshop of one or two days pairs with a digital platform that uses assessments, gamification, and video examples. Richardson measures skill improvement after training, and it presents a joint offering with Challenger for large, global enterprises.
Richardson earns its place when consistency across many roles and regions matters more than speed.
Who it suits
Richardson is built for large organizations that want one consultative method across many reps. Its client list includes enterprises such as Cisco, Honeywell, and Verizon. The catalog is deep, with courses on negotiation, storytelling, and strategic account planning.
- Good fit: enterprise teams that need a common method across regions.
- Look elsewhere if: your reps have little time. The programs demand sustained practice.
Format and cost
Most delivery happens in your offices, either onsite or virtual, and open enrollment dates are not published. Class sizes are 15 to 25 in a classroom and 12 to 28 virtually.
- Length: a one- or two-day workshop plus ongoing digital practice.
- Delivery: onsite, virtual instructor-led, or blended.
- Price: available on request.
3. RAIN Group
How it works
RAIN Group’s flagship, RAIN Selling: Foundations of Consultative Selling, trains reps to lead conversations. That covers rapport, needs discovery, collaboration, and presentations. Participants watch prework videos and complete assignments first, so classroom time goes to practice.
Training is modular, with micro-learning and video after each session. Coaches can launch a 90-day sales achievement challenge that turns new skills into habits. RAIN also offers programs on prospecting, negotiation, and strategic account management.
RAIN’s strength is that the work starts before the workshop and continues for 90 days after it.
Who it suits
RAIN suits teams that want consultative skills with a high level of customization. It delivers in 75 countries, which helps if your reps are spread out.
- Good fit: mid-size and global teams that want prework, practice, and structured follow-up.
- Look elsewhere if: you want public class dates. RAIN does not publish open enrollment dates.
Format and cost
Classes run 18 to 20 participants. Delivery includes onsite instructor-led, virtual, blended, and self-study, and graduates receive a certificate of completion.
- In person: two days.
- Virtual: six modules of 2.5 hours over six weeks.
- Price: available on request.
4. The Brooks Group
How it works
The Brooks Group has trained sellers since 1977. Its flagship, IMPACT Selling, follows six learning steps that build credibility and keep reps aligned with client needs. Reps practice open-ended questions and active listening, plus positioning, prospecting, and pre-call planning.
Each participant gets a personal assessment and selling skills analysis. Reinforcement includes a 10-week post-workshop playbook, flash drills, and a three-month subscription to the Qstream app for seminar participants. The company also offers a money-back guarantee.
Brooks is the easiest provider here to price, schedule, and test with a few reps.
Who it suits
Because open enrollment dates are published, Brooks works for teams that want to send a small group before committing to a private workshop. Its clients include industrial and equipment companies such as Volvo Construction Equipment.
- Good fit: mid-size teams that want a short, priced program with a guarantee.
- Look elsewhere if: you want year-long coaching. App access after the seminar is three months.
Format and cost
Brooks publishes rates per participant. In-person sessions run two consecutive days of 7.5 hours, and virtual delivery runs six sessions.
- In person: $2,495 per participant.
- Virtual: $2,195 per participant.
- Delivery: instructor-led, in person or virtual.
5. Challenger
How it works
Challenger Activation Sales Training is built on The Challenger Sale. It teaches reps to lead with insight: move from pitching to commercial teaching, build a message that reframes the buyer’s status quo, and deliver it in a real sales dialogue.
The program mixes virtual instructor-led workshops, self-paced modules, and coaching. A tool called the Challenger Loop helps reps analyze why deals were won or lost. Completers earn a digital badge, and the content can integrate with your learning management system.
Choose Challenger when your reps know the product but struggle to change how buyers think.
Who it suits
Challenger fits B2B teams with complex deals and mid-level to senior reps who can handle a direct, teaching-led style. Entry-level reps may need fundamentals first.
- Good fit: teams stuck in "no decision" deals and long cycles.
- Look elsewhere if: you need heavy customization. Customization is limited, and workshops require a minimum number of attendees.
Format and cost
Delivery is virtual instructor-led or online self-paced. Public sessions have been hosted in Arlington, Chicago, and London.
- Instructor-led: three days (24 hours) virtually.
- Self-paced: 6 to 8 hours.
- Price: available on request.
6. Janek Performance Group
How it works
Janek’s flagship is Critical Selling Skills. It teaches reps to stimulate interest, build trust, create value, and close with confidence. The workshop is scenario-based, with role plays, case studies, and group discussion built around a consultative approach to objections.
Reinforcement is where Janek stands out. It offers the Xpert app, a TOPS sustainment playbook for managers, and ongoing coaching. A Gartner learning measurement platform is used to evaluate performance improvement and ROI.
Janek is a practical choice when you want published per-seat pricing and tools for managers.
Who it suits
Janek serves companies from startups to Fortune 100 firms. Classes cap at 20, so groups stay small enough for real feedback.
- Good fit: teams that want a one-day workshop plus manager tools.
- Look elsewhere if: you want a multi-month curriculum. The core workshop is short.
Format and cost
On-site delivery runs one day. Virtual workshops run on two consecutive weekdays in four-hour sessions. Personal coaching is sold in packages of 6, 12, or 24 calls.
- On-site: $1,245 per participant.
- Virtual instructor-led: $1,895 per participant.
- Self-paced: $995 per participant.
7. Korn Ferry
How it works
Korn Ferry’s Professional Selling Skills course teaches reps to open interactions in a customer-focused way, ask targeted questions, and keep delivering value throughout the sale. It ends interactions with mutually beneficial commitments. The methodology draws on the Miller Heiman Group.
Technology supports the training. Korn Ferry Sell offers guidance, analytics, and insights, and managers get online resources for coaching their teams.
Korn Ferry fits organizations that need one standard for hundreds of reps across many countries.
Who it suits
Korn Ferry is built for large, global sales forces and companies that already use its leadership and consulting services. It operates across dozens of countries.
- Good fit: enterprises standardizing selling skills worldwide.
- Look elsewhere if: you need tailored content. Customization is low, and individual seats can be pricey.
Format and cost
Sessions run two days of eight hours. Delivery options are onsite, virtual facilitator-led, virtual self-paced, and blended.
- Price: $805 to $1,950, depending on location and format.
- Length: two days.
- Reinforcement: additional content and coaching.
8. ValueSelling Associates
How it works
ValueSelling Associates teaches the ValueSelling Framework, a question-based method. Reps learn to uncover, articulate, and confirm the value a buyer gets from the deal. They also learn to prepare efficiently for calls and build prospect files that raise credibility.
Reinforcement includes individual and group coaching, call reviews, and ride-alongs. The company has trained since 1991 and delivers in more than 16 languages.
ValueSelling works best when every customer-facing role needs to speak the same value language.
Who it suits
The framework applies to B2B, B2C, and B2G selling, and it aims at all customer-facing roles, not only quota carriers. That helps when sales, solutions engineers, and customer success share accounts.
- Good fit: teams that lose margin to discounting.
- Look elsewhere if: your reps are new. The framework assumes a fairly high level of business knowledge.
Format and cost
ValueSelling offers both workshops and self-paced learning. Pricing is on request, and delivery is onsite or virtual facilitator-led.
- Foundation workshop: three days (24 hours).
- Advanced workshop: two days (16 hours).
- Self-paced: 6 to 8 hours for Essentials, 20 to 25 hours for Professional certification.
9. ASLAN Training and Development
How it works
ASLAN has trained since 1996, with an early focus on inside sales and selling over the phone. Its Other-Centered Selling program treats selling as a service. Reps learn to reach real decision-makers, keep them engaged, and move from relationship manager to trusted partner.
Preparation is heavy. Teams get 30 to 60+ days of pre-work before the workshop, plus micro-learning modules, simulations, and problem-based exercises. That makes the live session efficient.
ASLAN charges by the workshop, not the seat, so it gets cheaper per rep as the group fills.
Who it suits
ASLAN suits inside sales and account teams that want a highly customized program and have a budget for a private workshop.
- Good fit: a team of 15 to 20 reps that can attend together.
- Look elsewhere if: you are training a handful of individuals. It is expensive per person.
Format and cost
Workshops are priced for up to 20 reps. A one-day workshop for a full group of 20 works out to roughly $450 to $625 per rep.
- Half-day: $5,000 to $7,500.
- One-day: $9,000 to $12,500.
- Two-day: $14,000 to $19,500.
10. Dale Carnegie
How it works
Dale Carnegie’s Winning With Relationship Selling course builds a confident sales attitude. Reps practice active listening, learn to build credibility and trust, and use storytelling. They also learn which prospecting methods keep a pipeline full.
The company has trained since 1912 and operates in more than 75 countries. Its delivery includes in-the-moment coaching and feedback, and its eVolve platform adds social collaboration and practice.
Dale Carnegie is the strongest fit when soft skills, not process, are what hold your reps back.
Who it suits
This program suits teams that win on relationships and service, and it works for reps and leaders alike. Classes can run up to 40 participants.
- Good fit: account managers and relationship-driven teams.
- Look elsewhere if: you sell in a narrow industry. Content can feel generic.
Format and cost
The most popular virtual format is a two-hour session each week for eight consecutive weeks. Onsite delivery runs three consecutive days. Completers can earn CEU, PMI PDU, and NASBA CPE credits.
- Delivery: onsite, virtual facilitator-led, or blended.
- Price: varies by location and format.
- Reinforcement: post-training materials, workbooks, and online resources.
Corporate sales training providers compared side by side
Published prices range from under $1,000 per rep to nearly $20,000 per workshop, and length ranges from one day to two years. The table puts the ten providers on one scale so you can cut the list quickly.
Methods, length, and published prices
| Provider | Core method | Typical length | Published price |
|---|---|---|---|
| Sandler Training | Sandler Selling System | 12 to 24 months | Not published |
| Richardson | Consultative Selling | 1 to 2 day workshop plus digital | On request |
| RAIN Group | Consultative selling | 2 days, or 6 weeks virtual | On request |
| The Brooks Group | IMPACT Selling | 2 days, or 6 virtual sessions | $2,195 to $2,495 per person |
| Challenger | Insight selling | 3 days virtual (24 hours) | On request |
| Janek | Critical Selling Skills | 1 day on-site | $995 to $1,895 per person |
| Korn Ferry | Professional Selling Skills | 2 days | $805 to $1,950 per person |
| ValueSelling Associates | Value selling | 3-day foundation workshop | On request |
| ASLAN | Other-Centered Selling | Half day to 2 days, plus pre-work | $5,000 to $19,500 per workshop |
| Dale Carnegie | Relationship selling | 8 weeks virtual, or 3 days onsite | Varies |
What a 12-rep team would pay
Here is the workshop fee for 12 reps, using the published rates above. Confirm current rates with each provider, and add travel, materials, and the cost of selling time lost.
| Option | Math | Total for 12 reps |
|---|---|---|
| Janek self-paced | 12 x $995 | $11,940 |
| Janek on-site | 12 x $1,245 | $14,940 |
| Janek virtual | 12 x $1,895 | $22,740 |
| Brooks Group virtual | 12 x $2,195 | $26,340 |
| Brooks Group in person | 12 x $2,495 | $29,940 |
| Korn Ferry | 12 x $805 to $1,950 | $9,660 to $23,400 |
| ASLAN one-day workshop | Flat fee, up to 20 reps | $9,000 to $12,500 |
Per-seat pricing favors small groups, and flat workshop pricing favors teams of 15 or more.
Which provider fits which team
Match your situation to a short list, then ask two or three providers for a quote and a sample agenda.
- Long-term habit change: Sandler Training.
- Large, global enterprise: Richardson, Challenger, or Korn Ferry.
- Small group, fast start, clear price: The Brooks Group or Janek.
- Customized consultative program: RAIN Group.
- Discounting and value conversations: ValueSelling Associates.
- Inside sales team of 15 or more: ASLAN.
- Relationship and communication skills: Dale Carnegie.
Pick the program, then plan the follow-through
The right corporate sales training starts with an honest read of your team’s skill gap, then a method that targets it, a format your reps can attend, and a reinforcement plan that runs for months. Sandler, Richardson, RAIN, Brooks, Challenger, Janek, Korn Ferry, ValueSelling, ASLAN, and Dale Carnegie all do that differently. Shortlist two or three, ask for sample agendas, and get the post-workshop plan in writing.
The other half of the result is delivery and proof. Pre-work, quizzes, refreshers, and completion reports are easier to run in one place. If you want to see how that works for a sales team, book an Axis LMS admin demo and see how courses are built, assigned, and tracked.
